There\u2019s something special happening on the shelves at G&G Liquors.\u00a0 Call it a spiritual revolution or maybe it\u2019s just a revolving door of spirits \u2014 beer, wine and liquor. Whatever the case may be, owners Ginna and Gene Donnelly and manager Karen Ott have adopted a philosophy of business expansion based on customer demand, rather than imposing their own tastes and preferences. And the new system seems to be working just fine \u2014 after only two days of business, G&G Liquors had more than 30 suggestions from incoming customers that ranged from a Connecticut white wine to a Hungarian red. \u201cWe have room to grow based on what the customers are requesting and what they want to drink,\u201d said Gene, who was one of the developers of the Village at Long Hill Green commercial property located at 6528 Main Street before he sold his share to open a business for himself. \u201cWe know what we like, but we didn\u2019t feel comfortable \u2014 having never been in the business before \u2014 thinking that we knew what everyone else liked,\u201d Ott said. \u201cWe\u2019re happy to ask and we\u2019re happy to take suggestions. It\u2019s a customer service business, and we\u2019re looking to be customer-friendly.\u201d After getting the necessary approvals from the town of Trumbull and from the state\u2019s liquor commision in Hartford, the Donnellys \u2014 Gene co-owns the business with his sister Ginna \u2014 and Ott had to decide on what distributors they\u2019d use to fulfill their model for a full-service package store with an emphasis on wine. Choosing a beer distributor wasn\u2019t hard because there are only a handful in the state of Connecticut. However, finding the right wine providers proved to be a bit more of a challenge. \u201cWe started courting these different distributors with the idea that we wanted to keep it simple. We didn\u2019t want to have 40 of them, we wanted to have about a dozen,\u201d Gene explained. G&G settled on 15 distributors that have helped them design the unique concept and make their vision for the business a reality. \u201cThey were really excited about it because it was different,\u201d said Gene, who lives with Ott in Easton right on the Trumbull border. \u201cThey liked that we were going to be customer-centric, so they went out of their way to help us with the design of the store, the stocking of the store, and be part of this experiment in the liquor industry.\u201d The future of booze Part of the store\u2019s foundation is an investment in a state-of-the-art point-of-sale system that doubles as an entry point to process a customer\u2019s requests for certain products and also tracks consumer trends \u2014 only if the customer wants to be part of the process. \u201cIf you\u2019re buying Magic Hat, for example, I will ask for your email, and if you decide to give it to us, then you\u2019ll get a personalized email that tells you when our next craft beer taste testing is going to be,\u201d Gene said. \u201cWe can do that with anything,\u201d he added. \u201cThis isn\u2019t about inundating your inbox with a bunch of email blasts, it\u2019s very targeted, and once people get comfortable with it, then we will be able to give you a notification when we have a certain product before it sells out or even before we put it on the shelves.\u201d G&G Liquors believes this \u201cexperiment\u201d of being a store that gives people what they need while simultaneously making them aware of what\u2019s going on in their specific alcohol industry, whether it\u2019s beer or wine or spirits, is an untapped model that will yield endless satisfaction for customers. \u201cIf you start buying beer here, I will know within in six months what kind of craft beer you like and how often you buy it, and I can make recommendations based on that information,\u201d Gene said. \u201cIt\u2019s all about being able to ask the customer, \u2018Do you like what we sold you the last time?\u2019 and figuring out if they want to try something new,\u201d Ott added. Resistance to change The owners of G&G Liquors understand their might be some hesitation about this new model of shopping for spirits, but they insist that it will help all sorts of customers, ranging from the twenty-something craft beer drinker to the middle-aged wine connoisseur. \u00a0 \u201cA lot of times I\u2019ve brought a bottle of wine and I forgot the name of it or where it was made,\u201d Ott explained. \u201cInstead of asking yourself, What was that? and never knowing, we\u2019ll have all that information available for you if we have a record for you.\u201d \u201cWe\u2019re not going to do anything with the information,\u201d Gene added. \u201cWe\u2019re only looking at your sales in our system, and if you don\u2019t like it, then you can just say, \u2018Don\u2019t email me anymore.\u2019\u201d The store\u2019s website, which is still in development, will have rotating banners that promote various new items in stock on the shelves. With an emphasis on transformation, the store owners want customers to know they\u2019ll always be in full supply of familiar names like Budweiser and Oyster Bay. \u201cIf they don\u2019t want to look around, they can walk right to the back cooler, which it\u2019s easily set up for them, and they can be out of here very quickly,\u201d Ott said. \u201cWe have space for wanderers \u2014 people who want to walk around and look at the different wine or beer selections, but we wanted to make sure that the customers who come in for the same thing two or three times a week don\u2019t have to bother with any of the aisles and displays,\u201d she said. \u201cIt\u2019s a really comfortable space, and that\u2019s our goal \u2014 to be opening and inviting.\u201d Wine is fun The Brooklyn natives bring a simple message to the residents of Trumbull: Wine is fun. \u201cOur message is, Wine is about fun and about family and about creating memories, and you don\u2019t have to spend a lot of money,\u201d Gene said. It can also be accessible. G&G Liquors will deliver wine to customers in Trumbull, Easton and Monroe who order more than $50 worth of alcohol. \u201cWhat we\u2019re trying to do is be customer-centric,\u201d Gene said. \u201cWe want to carry the things that the market wants to buy, we want to encourage people to try something new with our emails and our wine and craft beer tastings, and we also want customers to be able to get their product. \u2026 \u201cWe\u2019re stocked purposefully, and that\u2019s so people can get what they like and also make a request of something we should carry,\u201d he said.