Patrice & Associates, a strategic partner in the restaurant industry, announced recently the opening of its first franchise in Connecticut to meet management needs at local restaurants and other related hospitality businesses.

Trumbull resident Jim Colford, who has more than 20 years of sales and management experience in the media and healthcare industries, is turning his sights toward hospitality, as he runs day-to-day operations for Patrice & Associates in southern Connecticut. Colford will serve businesses around Milford, Orange, New Haven, East Haven and Branford.

“Southern Connecticut has some of the state’s most beloved restaurants, along with some sizzling up-and-coming eateries that are sure to heat up the local foodie scene,” Colford said. “We’re eager to connect these great restaurants with the best and brightest talent in the hospitality market. Whether you’re a chef, an experienced manager or just trying to get a full staff for your restaurant, the Patrice & Associates has more than 20 years experience connecting restaurants with the best new recruits.”

Patrice Rice, CEO and Founder of Patrice & Associates, began the hospitality management recruiting company more than twenty years ago out of her basement. She recently launched a growth initiative for the company, seeking to expand by opening franchised Patrice & Associate offices. Now, one of the largest privately held search firms in the country, Patrice & Associates fills positions for thousands of U.S. restaurants and guides thousands of management candidates to new job opportunities.

“Jim is an exciting addition to the Patrice & Associates brand,” Rice said. “He is a devoted member of the southern Connecticut business community, and has the right mix of professionalism and friendliness that makes a successful recruiter in the hospitality industry.”

Patrice & Associates has evolved from a hospitality-staffing agency to a strategic partner for restaurant brands.