A ‘girl-power’ collective
From sexy “pee pee” panties, raising awareness of health issues affecting African-American men, suicide awareness, poetry, entertainment news and more — the ladies at 50bold.com are not afraid to tackle the tough issues.
“We call ourselves a girl-power collective,” said Ruth Manuel-Logan, of Trumbull.
Manuel-Logan is one of a group of four friends who strived and opened doors to get the conversation progressing on the issues of facing the African-American population 50 and older.
She and her three friends -— Judith Watson-Remy of Brooklyn and New Jersey residents Karen Halliburton and Angela Kinamore — met years ago while working at Essence, a magazine aimed at black women’s lifestyle.
“There we formed a sister-friend relationship,” said Manuel-Logan. “It has stayed strong throughout the years.”
Time passed and the quartet left Essence, but still stayed in contact. Eventually they all hit 50 years old and found out there were some life changes that people don’t talk about.
“We discovered that there are different things happening in our lives,” that don’t really lend themselves to conversation, said Manuel-Logan. The group got together and thought “why not put together a lifestyle magazine for African Americans who are 50-plus?”
They wanted to share what they see and notice, and questions they had — they can find out answers to, because, in reality, other people probably were facing the same things.
“At 50-plus you are still viable,” said Manuel-Logan.
“We have specific issues that we face,” as African Americans, she said. For instance, African Americans have half the wealth of Caucasians, so they tackle money issues. Also, health issues are a growing concern. 50bold works with talking about diabetes, lung disease and hypertension (to name a few), to help keep people talking about health issues that plague that part of the population.
“We give our readers just a gamut of information,” said Manuel-Logan. “We try to prod our folks to do better … To place health as our number one priority. We want people to be aware. To have knowledge, and to know what to do.”
The sister-friends meet in Trumbull to brainstorm stories for the bi-monthly reporting. “We are ride-or-die sister-friends, and we feel the same way about our readers.”
Manuel-Logan said although the target audience is African Americans, about 35% of their audience is Caucasian.
“There are gems of information that could be taken for everyone,” she said. “We try to give people just a really interesting mix of stories … and that will put them on the right path to be proactive to health.”
More information is available at 50bold.com or firstname.lastname@example.org.