A Trumbull resident is helping job seekers and executives alike navigate digital communication in his newest book. Paul J. Bailo\u2019s second book, The Essential Digital Interview Handbook, is tackling the digital interview, from Skype to Google Hangout and more. Bailo\u2019s book is being hailed as the first of its kind tackling the subject, being featured on several radio stations, in Forbes, the Chicago Tribune and many more. Skype has even ordered copies for its company, according to the author. Virtual meetings are here to stay and likely to become more and more common, according to Bailo, but no one out there had created a rule book for how to use them the right way. \u201cNo one has done this before,\u201d Bailo said of the subject. \u201cMy analytical marketing sense said, Wow, people are doing this wrong and there\u2019s no quantifiable research on it \u2014 until now.\u201d His book, published at the end of December by Career Press, is his second. The first was The Essential Phone Interview Handbook, which he self-published. Bailo, who has lived in town for more than 13 years with his family, s a digital technology executive, with a master\u2019s of business administration degree in management and marketing. He is CEO of Phone Interview Pro. Tackling face-to-face digital interviews was an obvious next choice for a book, he said, since even people who feel comfortable with the technology aren\u2019t using it the correct way. \u201cYou have young people flipping up their laptops and yapping away \u2014 not coming off professionally \u2014 and you have senior level executives with a web camera shining up their nose,\u201d Bailo said. The book is data-driven and methodical, providing practical advice to impress your audience or your interviewer. \u00a0Tips and tricks \u201cThe No. 1 thing people do wrong is they think the way they communicate is effective,\u201d he said. \u201cThey aren\u2019t realizing the channel they are using doesn\u2019t communicate what they are trying to convey. The way people communicate in the digital world hasn\u2019t been modified \u2014\u00a0we use it talk to people as we would if they were in front of us.\u201d One of the biggest problems is lack or preparation and not having the right equipment. Spending a little bit of money in order to have the correct setup to use communications like Skype is worth it. \u201cYou have to be your own director, writer, costume designer,\u201d Bailo said. \u201cYou literally have to build your own little studio.\u201d Tips on the right lighting, background and more are all in the book, and can help convey a good appearance to an interviewer. \u201cA number of people come off looking like the Phantom of the Opera,\u201d Bailo said. \u201cThey are 30 years old and look 90.\u201d Cut out background distractions. \u201cNo one cares about your kids or your dog \u2014\u00a0it\u2019s a distraction,\u201d Bailo said. Bailo shared the story of one person who was interviewing a candidate for a position at a university. The candidate was a perfect fit, but the background during her digital interview was her bedroom, and it didn\u2019t give a good impression. Bailo suggests hanging seamless paper behind you during the interview, to cover up the clutter. You can also use body language to your advantage. \u201cA digital handshake is a bow,\u201d Bailo said. Modify your hand movements and lean forward when you are engaged. \u201cDon\u2019t look at people\u2019s eyes, look at the camera,\u201d Bailo said. \u201cIt\u2019s very unnatural, but a tip I give is to go to LinkedIn, find a picture of the person, cut a hole in it and put it on the camera \u2014 that makes it more human.\u201d The book itself is filled with many more tips and tricks for an effective meeting or interview. Making waves The digital interview book was released at the end of December, and Bailo has been surprised by its quick success in the media. He has also been asked to present at NYU. Bailo said he already has his next five or six ideas for upcoming books. \u201cMy brain isn\u2019t local, it\u2019s global,\u201d Bailo said. All it takes is looking at something in a different, new way, Bailo said. \u201cI\u2019m just a middle class guy from Queens \u2014\u00a0that\u2019s the coolest part.\u201d Copies of The Essential Digital Interview Handbook are available at any bookstore or at online booksellers.