Snuggle celebrates 30 years with gift to Make-A-Wish

Wilton-based Sun Products Corporation, which has an office in Trumbull, hosted company-wide celebration for Snuggle Bear’s 30th birthday at its headquarters this week.

The company is celebrating the month-long SeptemBEAR social media and charitable initiative featuring custom content, exclusive fan rewards, and a Make-A-Wish Foundation partnership.

On Monday, Snuggle presented a $10,000 check to Make-A-Wish Connecticut.

“Snuggle Bear represents a timeless message of making the world a softer place. His positive outlook and snuggly personality have made him more loved and relevant than ever,” said Bibie Wu, Vice President of Marketing, Snuggle. “Snuggle has likewise been the ultimate in Snuggly Softness, softening and scenting laundry for 30 years, and introducing industry-leading new product innovations to enhance and freshen your laundry regimen. Three decades after being ‘born,’ Snuggle and Snuggle Bear are stronger than ever.”

Since being created in the early 1980’s, from the imagination of the Jim Henson’s Creature Shop, Snuggle Bear has become a beloved part of the pop culture landscape. He’s now been featured in everything from 1980's cultural compilations to hit television shows to modern-day user-generated social media memes. Snuggle Bear has a growing social media presence with a remarkably high level of engagement among his fans and followers on his official Facebook, Twitter and Instagram channels.

To help celebrate his 30th birthday, Snuggle is hosting a month-long party for his fans. For a full list of events, visit and like Snuggle on Facebook and follow him on Twitter and Instagram.