Nicholas Reichenbach is the founder and CEO of Flow, a sustainably packaged spring water company.
In the hands of an inauthentic entrepreneur, you can imagine the Shark Tank pitch: "Sure, the bottled water market is saturated, but everyone needs water. If you can just capture .0001% of the market you’ll be a billionaire!" That kind of thinking will get you booed off before the first commercial break. Fortunately, Nicholas and his team have an entirely different approach.