Bright Pink campaign events at Westfield malls

Westfield Connecticut Shopping Centers have partnered for the third year with Bright Pink, a national non-profit organization that supports breast and ovarian health in young women, for pre-Mother’s Day, “Mommy & Me” VIPiNK events. Guests can attend “Mommy & Me” VIPiNK events by purchasing a $5 ticket, with all proceeds benefitting Bright Pink.

Westfield Connecticut Post — Saturday, May 2, noon to 3 p.m. Tickets at:

Westfield Trumbull — Sunday, May 3, noon-3 p.m. Tickets at:

The 2015 “Mommy & Me” VIPiNK events at each Westfield center will include:

• Meet and greet, and photo op with The Cabbage Patch Kids

• Mini-makeover styling sessions provided by Paul Mitchell Salon

• Mommy & Me craft station

• Face painting and balloon art

• Pink photo station

• Plus giveaways, samples, retailer offers and more

Westfield centers will also bring back Pink Central, the official hub for all events, activations and sweepstakes throughout the weekend. Bright Pink ambassadors and center representatives will be on-site at Pink Central to provide guests with Brighten Up informational kits, as well as sign them up for helpful breast health reminders, monthly text message reminders to be breast self-aware and speak up if something has changed or feels abnormal.

Westfield will donate up to $10,000 to Bright Pink, by committing a $1 donation for every guest signing up for the text message reminder program.

In addition to events, activities and Bright Pink educational tools, every $5 event ticket purchased provides guests with an automatic entry into a sweepstakes for a local signature prize, a pink, Michael Kors leather handbag and Westfield’s national grand prize, which is a trip to London. The prize package includes roundtrip coach airfare for two, hotel stay and a shopping spree at Westfield London or Westfield Stratford.